1. Corporate value concept: embody self-worth and create a better life together

The value concept unanimously agreed by all employees is the most fundamental principle that guides corporate behavior. It essentially determines the success of the company and is also the root of the company's performance. Reflecting self-worth and creating a better life together is our value concept and the core concept of all corporate culture concepts.

Personal value is the pursuit of self-value realization, it can destroy people to advance, make people up, can make people rise in difficulties, and thus achieve their glorious life. The pursuit of personal value realization can enable us to continuously learn in practice, continuously improve and grow. Our cognitive ability and cognitive level can also be continuously improved in the process of pursuing ourselves. As long as we continue to learn and not give up, we will slowly come out of mistakes and failures, and finally see victory Dawn.

To create a better life together: through our joint efforts, we will gradually achieve the basic material goals and improve the material living conditions of individuals and families, thereby improving the quality of life; enhance their own comprehensive qualities, embody self-worth, and create a personally good life.

Second, employee spirit: loyalty, collaboration, professionalism, enterprising

Loyalty: due diligence and due diligence, based on safeguarding the company's interests. Loyalty is the way of heaven, and integrity is the foundation of life. "Loyalty" means not being selfish with the enterprise, working together with one heart and one heart, wholeheartedly, giving thanks to others, and making achievements. Loyalty is not only a responsibility for protection, but also a responsibility in itself as an excellent traditional spirit or as a corporate spirit of a modern enterprise. In an enterprise, what we need is a group of employees loyal to the enterprise. Because of loyalty, they can do their best and do their due diligence; because of loyalty, they can only worry about what the business is worried about and worry about the business; because of loyalty, they dare to take all responsibilities.

Collaboration: Good at communication and mutual cooperation, with the goal of improving team efficiency. Now that we have entered the era of the team, the era of individual heroes and singles is over! We need to integrate ourselves into the team, build the best team for our own business, and rely on the operation of the team to create a business kingdom and world!

Professional: High standards and strict requirements, constantly improving professional skills. Professionalism means: having in-depth study and tireless research on the work you are engaged in; continuous learning and innovation on the basis of original knowledge, full of creativity; possessing extremely high professional ethics, professional ethics and dedication. Enterprises need professional staff, and employees need professionalism in their work!

Enterprising: Yongchuang first, to promote the company's development as its responsibility. Enterprising spirit is the starting point of success and the most important psychological resource. The stage is as big as a person's mind. High vision, always thinking about improvement and progress, is the most important habit of successful people. Enterprising spirit shapes a person's soul. Each of us can reach a height in life that begins with a state of heart. When we are eager to achieve something, we will break through the constraints that limit us. Enterprising spirit is the source of human wisdom. It is the most powerful engine, the benchmark that determines our achievements, and the source of vitality in life. With aggressiveness, we can fully tap our potential, realize the value of life, and fully enjoy the sweetness of life. Companies need highly motivated people.

Third, the business philosophy: integrity, cooperation, win-win, development

Integrity is the foundation of market economy; honesty is the foundation of enterprise development and life. Honesty is an eternal investment of an enterprise and an eternal investment of everyone. People take honesty first, faith is honesty, and honesty is the source. Whoever has integrity means marrying with smile, applause and victory; whoever violates integrity is destined to walk with bitterness, loneliness and failure.

Cooperation is to work together for a common purpose or to complete a certain task together. In this period of large-scale social production, without cooperation, many products cannot be produced at all, and transactions cannot be carried out. Only through cooperation can we communicate with each other, realize resource sharing, and avoid waste of resources.

Win-win and development are under the common value concept, jointly taking risks, sharing benefits, reaching common goals, and achieving sustainable development. A win-win situation can enhance the competitiveness of enterprises, standardize industry standards, and effectively allocate various social resources. It is a powerful combination of wisdom, strength, brand and human resources. The supporting point of development. However, a win-win situation cannot be achieved naturally. It must first have the basis of subjective qualities such as faith, will and character. While seeking their own interests, enterprises should also actively consider the interests of others, and replace independent competition with mutual benefit, mutual trust, mutual trust, and cooperation.

The 21st century is an era of competition and a generation of cooperation. It is an era of resource sharing, channel sharing, and wealth sharing. The ideal business model is for everyone to compete and collaborate, to "cooperatively create", to make the cake bigger and stronger, and ultimately achieve a win-win, win-win or multiple wins.

Fourth, service concept: service creates a good impression

Respect customers, understand customers, continue to provide products and services that exceed customer expectations, and be a partner of customers forever. This is the service concept we have always insisted on and advocated. Improve the service system, strengthen pre-sales, sales, and after-sales services, help customers solve various problems in the use of commodities in time, and make customers feel very convenient.

Satisfaction comes from love! Only when there is love, we will manage with care, produce with care, and serve with care!

"User first" emphasizes that the user is always the first priority, and the user is above and above everything else. "Intentional service" emphasizes the basic principles to be followed in the service. Customer satisfaction is our work standard, and we are to use our sincerity to create touch. Careful service, one must be "sincere" and "sincere", that is, service must start from the communication of the soul. The second is to "satisfy" and "enthusiasm", that is, devoting all of your efforts and energy to serve the user wholeheartedly, for the sake of the user. Third, we must be "careful" and "patience", and quality service is about starting from small things, that is, seeing the truth in subtleties, and persisting in seeing kung fu for a long time. Don't bother, be patient until the user is satisfied. In this way, our services will be perfect, will leave a good impression on customers, and establish a good brand image of the company.

Fifth, the implementation concept: do not find the reasons for the failure, only find the method

Enterprises need to have executive power, and executive power is competitiveness, because without executive power, no matter how magnificent the strategic blueprint or scientific and reasonable organizational structure, it can not achieve its expected results. "There is no excuse" is the most important code of conduct that the United States Military Academy at West Point has followed for 200 years. It reinforces that every student tries his best to complete any task, not to find excuses for not completing the task, even if it seems a reasonable excuse. He embodies a perfect execution ability, an attitude of obedience to honesty, and a spirit of being responsible and dedicated.

There are many reasons for failing a task, but we need to work together and work together to overcome difficulties and solve problems. We advocate "observing obedience as a virtue", "execution without any excuse", and "discipline is the basis of professionalism" The concept of work behavior is focused on creating a work style of "whole heart, immediate action, resolute action, responsible for the end". And in this way, it continuously strengthens enterprise management, making the thought more firm, the style more pragmatic, the execution smoother, the implementation more powerful, and the joint force stronger.

Sixth, the concept of employing: the capable person goes up, the mediocre person down, the idle person gives up

The competition among today's enterprises is, in the final analysis, competition for talents. In order to broaden the selection and employment channels, break the traditional employment mechanism, establish the principle of openness, equality, competition and merit-based employment, and change "sangma" to "horse racing". Enterprises should always adhere to the employment mechanism of "capable, superior, mediocre, and idle", establish a sense of urgency of "reactiveness is over," and create a system environment in which outstanding management talents stand out. For middle-level cadres, comprehensively implement the management methods of competitive recruitment, quantitative assessment, regular rotation, and unselected elimination; for ordinary employees, we must insist on two-way selection, appoint positions, responsibilities, and personnel, and clarify power and responsibility; The mediocrity goes down, the idlers abandon ", establish a high-quality cadre team, and select qualified and excellent persons in charge at all levels.

People-oriented, the company will long-term adhere to the "only virtue is the use, only the talent is the act", "people do their best, only use their best." Establish a sense of talent selection that combines both virtue and talent, and performance selection. At the same time, implement the strategy of "internal education and external introduction". Specifically, it is to train and retain talents inwards; to attract and introduce talents outwards.

Seven, communication concept: listen attentively, respond attentively

Without communication, there is no understanding. Communication must first be good at listening. Whether it is good at listening is a sign to measure the level of a manager. It is also a management skill widely used by outstanding managers at home and abroad. In the Tang Dynasty, Wei Zheng had a famous saying: If you listen at the same time, it will be clear, but if you listen to it, it will be dark. Matsushita Kosuke summed up all of his business secrets in one sentence: first listen to the opinions of others.

Communication is the only way to understand, and true understanding must be understood and responded with. Otherwise, such superficial communication will be ineffective, and even create the counterproductive illusion. Because we blindly seek communication skills and communication channels, but ignore the sincerity that is being lost, the communication of the centrifugal spirit is further and further away. In fact, the collision of hearts is the source of communication. When managers trust others, they are being trusted by others.

If communication is said to start from the heart, then management is up to communication. Enterprise management, regardless of its rigidity or flexibility, always exercises its power and obligations within a certain agreed range, but the boundary of communication is the boundary of the soul. Only by opening the door to our hearts can we experience borderless communication, improve morale and motivate our work, and help us achieve our goals. Therefore, communicating with one's heart requires "clearly understanding my heart", so let us do a lot less work and take a lot of wrongdoing. Let us open our hearts to communicate, let the heart depend on the heart, let the sincere convey the warmth, let the understanding awaken the love.

Eight, the concept of success: down to earth to achieve each stage of self-goal

Everyone has their own ideals and their own goals in life. It is commendable to have the spirit of seeking truth from facts, down-to-earth, objectively and calmly analyze their own advantages, and the objective conditions of the real society and environment, and formulate a more realistic one. Phased goals, such as long-term, medium-term, and short-term goals. For short-term goals, check the gap at any time, reflect on and inspire yourself, and find the direction of the effort. In this way, let each small success continuously motivate yourself to move from one success To another success, when one day, when we looked back suddenly, we found that we have achieved many proud stage successes in life.

Of course, success and failure always come together. Without failure, there is no such thing as success. The key is to look at our attitude towards failure. We have to face failure. Failure does not mean forever, because failure is a turning point in life. If you understand failure, you can climb up again and find the cause of failure, so success will beckon you.

The easiest thing in the world is persistence, and the hardest thing is persistence. It is easy to say that everyone can do it if they are willing to do it; it is difficult to say it is because it is really only a few people who can really do it. And success is about perseverance. This is a secret that is not mysterious.

IX. Attitude and Concept: Doing things seriously, only doing things right, doing things with heart can do things well

Attitude is everything! Only by maintaining a positive attitude, working hard, putting the most important energy on the most important things, focusing on your career and success, paying our greatest enthusiasm, and pursuing excellence: can we give us the greatest success Incentives, we can use our greatest potential, and we can make our ability accompany greater innovation and creativity! Only then can we do things well and do our work perfectly!

10. Cost concept: save resources, start with me

Economy is not only a way of behavior, but also a quality, a responsibility, a virtue. Savings emphasizes the use and consumption of timely, appropriate, appropriate, and suitable materials in accordance with the characteristics of the goods, and using less resources to obtain greater economic and social benefits. Therefore, saving is an important way to reduce costs and increase social wealth. The rapid development of human industrial civilization, along with the endless destruction and waste of ecological resources, natural resources are increasingly depleted. Each of us should establish the concept of being kind to the earth and protecting ecological resources. Protecting ecological resources and protecting the earth are the common responsibility of all mankind.

Do n’t do anything without being kind! Please start with me and start with one bit by one!

Eleven, learning concept: the beginning of changing fate

Knowledge changes destiny, learning achieves the future. May the light of learning light up the ideal in our hearts. We are in an era of rapid change, fierce competition, and survival of the fittest. How to effectively respond to change, establish a competitive advantage, and achieve sustainable development is the primary issue that every organization and individual cannot avoid and must face. Deep in each of us, we have a deep desire for success. We yearn for success, and only learning can make it possible. As long as your heart is high, the learning path will be long ...

Learning is the first need of modern people, and it is the fundamental means for enterprises and employees to survive and develop. Only by becoming a learning organization can an enterprise survive and develop for a long time without dying; employees must keep learning to keep up with the pace of social development without being eliminated. Knowledge is wealth, skill is value, learning is accumulation of capital, and learning can create happiness. The era of one-time learning is over, and diplomas are no longer lifelong durables, and everyone needs lifelong learning. Lifelong learning will benefit you for life; all staff will benefit from it. It is necessary to promote the whole process of learning, make work study, study work

12. Training concept: the most valuable investment is investment in people

In the final analysis, the competition of modern enterprises is still the competition of talents; in order for enterprises to take the initiative in the fierce market competition and secure a victory, they must form a high-quality team. The high-quality team must not only strictly control the "entry" barrier, More need to rely on corporate training. Today's era is the era of knowledge economy and informatization, and the speed of knowledge update is greatly accelerated. This requires enterprises to increase training efforts, according to the company's own development requirements, targeted, and adapt to the requirements of enterprise development. This is a wise move that achieves both benefits and is a win-win strategy for the common development of employees and the enterprise.

Training is not only an investment, but also the most valuable investment of an enterprise. Training not only improves employees' consciousness, enthusiasm and creativity, but also increases the efficiency and value of the company's output to benefit the enterprise, but also enhances the quality and ability of the employees themselves and benefits the employees. In terms of employee training, the more adequate the training, the more attractive it is to employees, and the more value-added human resources can be used to create more benefits for the enterprise. Training is an investment with a very high rate of return, which makes it possible for companies to multiply their profits.

XIII. Competition concept: Survival of the fittest, survival of the fittest

This is a fierce competition, innovation